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A China-based candle company has reached a landmark cooperation with a leading gift distributor in Mexico, lighting the way to open up new markets.
Hebei Huaming Candle Co., Ltd. was founded in 2009 by Chairman Susie Lee and has continued to grow since its inception. Its factory in Hebei, China is expected to produce more than 25,000 handmade candles and more than 500,000 machine-filled candles per year by 2025.
Linda Zhang, general manager of Hebei Huaming Candle Co., Ltd., said: "The candles produced by our factory have a certain share in the international market because we are very strict about quality control. The company has passed most certifications on the market, including factory qualification certification: ISO9001, SEDEX, BSCI, etc.; product certification: EN15426:2018, EN15493:2018, EN15494:2018, CE, ASTM, ASCN-1300, FCC, CE, RoHS, Ca Prop65, Phthalate Test, BPA, FDA, QB/T2903; ASCN; Reach EC 1907/2006; Reach: SVHC+ Annex XVII. It is precisely because of our strict requirements that we can gain more recognition from partners."
The new candles to be shipped soon, of which 10,000 scented candles will be shipped to all parts of the world by excellencecandle gift company. Excellencecandle is a Shijiazhuang-based wholesale company with more than 8,000 products, supplying supermarkets in the United States, Australia, the United Kingdom, France, Germany, Italy and other countries.
Susie Lee, founder of Hebei Huaming Candle Co., Ltd., said, "We are very happy to work with such a prestigious wholesale distributor. In addition, our products have previously cooperated with many well-known brands such as Disney, Dove, H&S, GAP, HM, Boots, Target and so on."
This cooperation also marks a strategic step in Huaming's broader global expansion plan. In recent years, the company has significantly strengthened its business in Europe and Southeast Asia, and is currently committed to deepening its influence in Latin America. Through the cooperation with Excellencecandle, Huaming Candle has gained new retail channels and a diversified customer base in Spanish-speaking countries.
In addition, Huaming has also launched a series of co-branded seasonal series, including holiday-themed candles, personalized gift sets and environmentally friendly soy wax series to meet the changing market needs. These new products are expected to be launched in the fourth quarter of 2025, targeting major holiday occasions and the year-end gift-giving season.
“We believe this new chapter will help us expand our business both domestically and internationally, while ensuring our production is rooted in the international market.”
The company also continues to grow in other areas of business, recently launching a hand-poured candle workshop, which allows local customers to learn about the behind-the-scenes process of candle pouring and have the opportunity to create their own custom candles.
“We sell more than just candles – we deliver warmth, creativity and a personalized lifestyle experience,” added Linda Zhang. “We believe this momentum will continue as we build more long-term partnerships around the world.”
